Best Digital Marketinig training Institute in Kirari
At RKCE Institute, we offer a comprehensive Digital Marketing course designed to equip students with the latest industry skills and techniques. Whether you are a student, professional, business owner, or aspiring digital marketer, our course is tailored to meet your unique needs and help you thrive in the dynamic world of digital marketing.
Top Digital Marketing Institute in Kirari
RKCE (Realkeeper Computer Education) is renowned as one of the top digital marketing institutes in Kirari. It offers a comprehensive range of digital marketing courses that are designed to equip students with industry-relevant skills and practical knowledge. RKCE focuses on providing hands-on training to ensure students are well-prepared for the fast-paced world of digital marketing.
Why Choose RKCE for Digital Marketing ?
Expert Faculty
Learn from industry professionals with extensive real-world experience.
Practical Training
Real-world projects for hands-on skill building.
Affordable Fees
Quality training at competitive and accessible prices.
Industry-Relevant Curriculum
Courses designed to meet the latest trends and demands of the digital marketing industry.
Digital Marketing Course Details & Job Opportunities
A Digital Marketing course provides in-depth training on online marketing strategies, including search engine optimization (SEO), social media marketing, content creation, email marketing, pay-per-click (PPC) advertising, and analytics. The course equips students with the skills to create effective digital campaigns, manage online brand presence, and analyze market trends using tools like Google Analytics and social media platforms. Graduates can explore diverse job opportunities such as Digital Marketing Specialist, SEO Analyst, Social Media Manager, Content Marketer, Email Marketing Coordinator, and PPC Expert. With businesses increasingly relying on online channels, digital marketing professionals are in high demand, offering a wide range of career paths and growth potential in the digital landscape.
What You Will Learn
- • History of Marketing
• Traditional vs. Digital Marketing
- The Current Opportunity
• Digital Marketing Channels
• Careers in Digital Marketing
- Digital Consumer Journey
• Understanding Online Business Goals
- • Website Planning
• Local Visibility
• Social Media Visibility
- • Need for Online Advertising
• Types of Online Ads
• Media Buying Principles
• Nurturing & Lead Funnels
- Graphic Design Fundamentals
• Designing- Marketing Kits
• Designing Online Documents
• Advanced Design Principles
• Social Media & Whatsapp Banner Design
- Video Creation Strategy
• Importance of Video Marketing
• Types of Online Videos
• Building Explainer Video Scripts
• Live Exercise: Creating Explainer Videos
• Video Scripting
• Basic Video Editing
• Setting Youtube Channel
• Uploading Video on Youtube
- Buying Domain & Hosting
• Understanding C-panel
• Installing WordPress
• Customizing Theme
• Building Home Page & Blog
• Adding One Squeeze Page
• Customizing Menu
• Customization Practice & Doubt Session
- Introduction to Social Media
● Social Media Fundamentals
● Importance of Social Media For Business
● What Does Social Media Include
Social Media Marketing Concept
● Conversational Marketing
● Importance of content creation on social media
● Do’s and Don’t of Social Media
Exploring Social Media Channels
● Size of Network
● Demography of Network
● Marketing Purpose
● Pros & Cons of Each Channel
Facebook Business Marketing
● FB Profile vs. Page Vs. Group
● Creating Pages and Groups
● How to Optimize Your Profile Settings
● How to Grow Your FB Page
● Strategic Best Practices
● FB Messenger Optimization - ● FB Posting Ideas
Twitter Marketing
● How Twitter Works
● Twitter Terms
● Twitter For Business
● Quick Guided Setup
● Best Practices to Optimize Twitter
Linkedin Marketing
● Introduction to Linkedin
● Linkedin Profile Optimization
● Linkedin Network Growth Strategy
● Linkedin Post Ideas
Instagram Marketing
● Impact of Instagram On Business
● Instagram Profile Optimization
● Instagram Algorithm
● Instagram Insights
● Growing Your Instagram- Posts, Videos, Stories,
Reels, Live - How To Get More followers
● Instagram Case Studies
- Things to Know when planning a Lead Generation Campaign
• Key Elements of a Landing Page
• User Flow Designing
• LP Copywriting
• Building : Action, Trust & Thank-You Page
• A/B Versions Of LP
• Key LP Creation Tools
Introduction to Facebook & IG Ads Importance
• Types of Ads- image, Video, Carousel, Story, etc.
• Types of Campaigns- Awareness, Consideration, Conversion
• Sub campaigns- Reach, Traffic, Lead Generation, Sales, App
Install, etc.
• FB & Instagram Ad Policies
• Creating Your Ad Campaign -Live Walkthrough
• Ad Campaign Best Practices
• Ad Campaign Case-Study
Introduction to SEO
● Search Engine & Its functions
● Why SEO
● Definition of SEO
● SEO Ranking Factors
● SEO Algorithms
SEO Keyword Research
● What is keyword
● Types of keywords
● Keyword Selection Tools
● Keyword Mapping on Pages and Posts
On Page SEO: Content Optimization
● Importance of seo conent
● Keywords Density & proximity in content
Ideal Content Length for posts and pages
● Unique content and avoiding plagrism
● SEO content writing cheatsheet
On Page SEO: Technical & HTML
● Title Tag
● Description Tags
● Robots Tag
● Anchor Text
● Image & Heading Tags
● URL Optimization & Site Structuring
Google Search Console Tool
● Setting Up Search Console
● Key GSC Reports
● Sitemap Management
● Optimization for Mobile View
Off-Page SEO: Link-Building Techniques
● Types of Links
● Back Link Analysis
● Submission Based Link Building Techniques
● Content Based Link Building Techniques
● Outreach Based Link Building Techniques
Local SEO
● Google Business Profile Optimization
● Classified Optimization
● NAP Optimization
Introduction to Web Analytics
• Introduction to Google Analytics
• Google Analytics Account Structure
• Google Analytics Audience Report
• Google Analytics Acquisition Repor
• Google Analytics Behaviour Report
• Installing Google Analytics On Website
FAQs
At RKCE, we offer:
- Basic Digital Marketing Course
- Advanced Digital Marketing Course
- Specialized Modules like SEO, Social Media Marketing, Google Ads, and Content Marketing.
- Students, fresh graduates, and job seekers looking to enhance their skills.
- Working professionals wanting to upskill or shift careers.
- Business owners aiming to boost their online presence.
- Experienced Trainers: Learn from industry experts with practical experience.
- Hands-on Training: Real-time projects and case studies.
- Flexible Learning Options: Online and offline classes available.
- Certification: Earn a recognized certificate upon course completion.
- Placement Assistance: Support in securing internships and job placements.
Yes, upon successful completion of the course, you will receive an RKCE Certificate in Digital Marketing, which is highly valued by employers.
Upon completing the course, you can pursue roles such as:
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- Content Strategist
- PPC Expert
- Email Marketing Specialist
- Freelance Digital Marketer