Digital Marketing Moduels
Module 1: Marketing Foundation
- History
- Traditional vs. Digital Marketing
Module 2: Digital Marketing Ecosystem
- The Current Opportunity
- Digital Marketing Channels
- Careers in Digital Marketing
Module 3: Digital Consumer Behaviour
- Digital Consumer Journey
- Understanding Online Business Goals
Module 4: Digital Visibility Strategy
- Website Planning
- Local Visibility
- Social Media Visibility
Module 5: Online Lead Strategy
- Need for Online Advertising
- Types of Online Ads
- Media Buying Principles
- Nurturing & Lead Funnels
Module 6: Graphic Designing For Business
- Graphic Design Fundamentals
- Designing- Marketing Kits
- Designing Online Documents
- Advanced Design Principles
- Social Media & Whatsapp Banner Design
Module 7: Video Marketing For Business
- Video Creation Strategy
- Importance of Video Marketing
- Types of Online Videos
- Building Explainer Video Scripts
- Live Exercise: Creating Explainer Videos
- Video Scripting
- Basic Video Editing
- Setting Youtube Channe
- Uploading Video on Youtube
Module 8: Building Your Business Website
- Buying Domain & Hosting
- Understanding C-panel
- Installing WordPress
- Customizing Theme
- Building Home Page & Blog
- Adding One Squeeze Page
- Customizing Menu
- Customization Practice & Doubt Session
Module 9: Social Media Optimization
Introduction to Social Media
- Social Media Fundamentals
- Importance of Social Media For Business
- What Does Social Media Include
Social Media Marketing Concept
- Conversational Marketing
- Importance of content creation on social media
- Do’s and Don’t of Social Media
Exploring Social Media Channels
- Size of Network
- Demography of Network
- Marketing Purpose
- Pros & Cons of Each Channel
Facebook Business Marketing
- FB Profile vs. Page Vs. Group
- Creating Pages and Groups
- How to Optimize Your Profile Settings
- How to Grow Your FB Page
- Strategic Best Practices
- FB Messenger Optimization
- FB Posting Ideas
Twitter Marketing
- How Twitter Works
- Twitter Terms
- Twitter For Business
- Quick Guided Setup
- Best Practices to Optimize Twitter
Linkedin Marketing
- Introduction to Linkedin
- Linkedin Profile Optimization
- Linkedin Network Growth Strategy
- Linkedin Post Ideas
Instagram Marketing
- Impact of Instagram On Business
- Instagram Profile Optimization
- Instagram Algorithm
- Instagram Insights
- Growing Your Instagram- Posts, Videos, Stories, Reels, Live
- How To Get More followers
- Instagram Case Studies
Module 10: Landing Page Optimization
- Things to Know when planning a Lead Generation Campaign
- Key Elements of a Landing Page
- User Flow Designing
- LP Copywriting
- Building : Action, Trust & Thank-You Page
- A/B Versions Of LP
- Key LP Creation Tools
Module 11: Facebook & Instagram Advertising
- Introduction to Facebook & IG Ads Importance
- Types of Ads- image, Video, Carousel, Story, etc
- Types of Campaigns- Awareness, Consideration, Conversion
- Sub campaigns- Reach, Traffic, Lead Generation, Sales, App Install, etc.
- FB & Instagram Ad Policies
- Creating Your Ad Campaign -Live Walkthrough
- Ad Campaign Best Practices
- Ad Campaign Case-Study
Module 12: Search Engine Optimization
Introduction to SEO
- Search Engine & Its functions
- Why SEO
- Definition of SEO
SEO Keyword Research
- What is keyword
- Types of keywords
- Keyword Selection Tools
- Keyword Mapping on Pages and Posts
On Page SEO: Content Optimization
- Importance of seo conent
- Keywords Density & proximity in content
- Ideal Content Length for posts and pages
- Unique content and avoiding plagrism
- SEO content writing cheatsheet
On Page SEO: Technical & HTML
- Title Tag
- Description Tags
- Robots Tag
- Anchor Text
- Image & Heading Tags
- URL Optimization & Site Structuring
Google Search Console Tool
- Setting Up Search Console
- Key GSC Reports
- Sitemap Management
- Optimization for Mobile View
Off-Page SEO: Link-Building Techniques
- Types of Links
- Back Link Analysis
- Submission Based Link Building Techniques
- Content Based Link Building Techniques
- Outreach Based Link Building Techniques
Local SEO
- Google Business Profile Optimization
- Classified Optimization
- NAP Optimization
Module 13: Web Analytics & Traffic Reporting
- Introduction to Facebook & IG Ads Importance
- Types of Ads- image, Video, Carousel, Story, etc
- Types of Campaigns- Awareness, Consideration, Conversion
- Sub campaigns- Reach, Traffic, Lead Generation, Sales, App Install, etc.
- FB & Instagram Ad Policies
- Creating Your Ad Campaign -Live Walkthrough
- Ad Campaign Best Practices
- Ad Campaign Case-Study
